Canadian chef Jo-Anne Schultz set up the school with local cook Herbert C Evans in 2012.
“I am professionally trained in culinary arts with a human service background,” says Jo-Anne, “whereas Herbert is a true ambassador for Saint Lucia with his charming ways and vast knowledge of herbs, spices, customs and traditional food and its preparation.”
“From a young age, Herbert earned money for himself and his poor family cooking on the streets and selling his preparations by thrilling customers with his cooking and sales skills. Herbert is functionally illiterate so has learned all of his techniques and recipes through oral traditions.”
Herbert and Jo-Anne attended the Travel Foundation’s recent micro excursions workshop in St Lucia.
“Everything had such a huge impact on Herbert and really brought together many of the concepts towards developing a sustainable tour here in Saint Lucia,” says Jo-Anne.
“It was wonderful for Herbert to be greeted and engaged with by the presentation staff, the tourist board and all attendees as a valuable and welcomed player in the tourism industry. He left with a sense of pride and place as well as having a newly formed code of conduct that will forever change his approach to not just food handling and safety but also as a business owner.”
The Travel Foundation’s micro excursions manual helps small tourism enterprises and community groups around the world sell their excursions to outbound tour operators. The step-by-step guide gives practical advice on how to design an excursion, ensure that it is safe, set prices, start working with tour operators and provide excellent customer service.
Attendees from the Saint Lucia workshop will now be entered into a Dragon’s Den-style challenge, with a chance to win a trip to the Saint Lucia Showcase in London in September.
Download the free manual: Are you ready for business? How to sell excursions to UK tour operators