The magic of tourism – selling ‘The Nothing’

DaliaBlog1First I would like to introduce you to Tourah, my new travel buddy! She is a Cape Verdean rag doll that will accompany me while I explore Sal, Cape Verde, and the rest of the world! Last week I went on a half day Island tour that is on sale to TUI customers.

I have been to this island many times on business trips and know many of the main tourist attractions, but it was different and interesting to see Sal through a tourist lens, while observing the curiosity and excitement of the other visitors. It was sad, though, to witness some issues that hinder the quality of our tourism destination. I saw challenges for the destination’s decision-makers – in particular, the training of craft vendors in customer service and product quality. The Travel Foundation have already made a start on this (read more here), but Sal’s tourism stakeholders need to come together and agree a strategy for the future. Hopefully, we can leverage support through the Destination Council.

On the positive side, the tour took me to places I knew, but through paths I have never been. There were two moments of the journey that made me recall a conversation I had the previous weekend with my uncle at São Vicente (another Cape Verdean island, where I am originally from). He is a businessman, owner of two restaurants and a guesthouse, so I love listening to his thoughts on the tourism sector. The other day he said something very interesting:

“Dalia, when Cape Verdeans realise that one can sell ‘The Nothing’, then they will finally start making money from tourism”.

In fact, during the tour I saw two places where the guide sold ‘The Nothing’.

daliablog4One was when we went to a place where all you could see was dirt and rocks, and still the guide was able to make the stop fun by telling the tourists that piling up five rocks would bring good luck – so a moment was created for wishes and photos. The other place was at Terra Boa – where the landscape is basically flat dry landscape, but the guide surprised us all when we were shown the remarkable ‘nothing’ – a mirage! That is when my uncle´s wise words came to mind.

 

Tourism is such an amazing versatile sector that can take whatever shape, taste, smell one wants and therefore any country can take part in it – be it rich, poor, big, small, green, dry, cold, hot! If you think of tourism as an iceberg, the tangible aspects are only the tip of it, the major part, the grounding roots, are all intangible assets – friendly atmosphere, welcoming host communities, curious stories, unforgettable experiences… creative and beautiful ‘nothings’!

Dalia GomesWritten by Dalia Gomes, Programme Co-ordinator, Cape Verde.

Read more about the Travel Foundation’s work in Cape Verde.

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