Training the trainers Jamaica Style

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With a mission to train 250 craft traders in Montego Bay we felt our best approach would be to train local trainers to undertake the delivery. In doing so the expertise would stay in Jamaica with the potential to allow replication in other resorts.

Travel Foundation’s work on this programme is extremely awesome. I think it’s a great opportunity for the craft traders to be involved in something that will help them to be much more aware. I think it will broaden their horizons, and they will be able to use the skills that they gain in their day to day work. I don’t think there’s anything that tops this programme right now based on what I’ve seen and experienced so far. I think the craft traders who apply what they learn here will do extremely well in their business. So hats off to a great programme Travel Foundation.

– Cavelle Gordon

An hour into the training we knew our strategy was the right one. Let’s just say Jamaicans’ do not have the same ‘reserve’ as us British! Their delivery is loud and powerful with an energy as strong as the imminent Hurricane Mathew about to hit the island. They train like preachers in a gospel church with joy echoed by the participants in the room. And of course this can be the only way to do it with a target audience of Mo Bay craft traders, used to communicating in the local patois with their characteristic brassy banter.img_1431

This was fun training at its best with our formidable team of six – Cavelle, Cheryl, Marlene, Maxine, Natalie and Shelley. They revealed how filling a jar with coins could reinforce the learnings and lowering a bamboo stick with the whole group can demonstrate the importance of team work.

With modules including knowing the customer, business skills and working as a team, the trainers are set to deliver the programme to the craft traders over the next six weeks – barring any hurricanes!

I honestly believe that this is a great programme and will definitely impact positively the craft traders to maximise their profits because all the information we’re giving to them is actually practical information that they can build on and improve themselves. By improving themselves they will also improve earnings for their family members. For me it was amazing, a really great experience. It has taught me so much more and I’ve been a trainer for 9 years and I thought I knew something about training but this training for craft traders has taught me so much more. I will take this information and skills I learnt here to better and perfect my craft. For learning to happen and to be effective you need to have trainers that engage you and that push you to make a change. And this is what happened in this training. I am extremely grateful for being here and for being given the opportunity to be a part of this training programme.

– Natalie Ellis

The last 3 days have been amazing; I have personally enjoyed the programme, drank it in. If you, yourself buy into it, then delivering it then becomes a little easier and I will say that I will put my best foot forward to do my part in the whole basis of what you [Travel Foundation] are trying to achieve.

– Cheryl Kelly

Our aims for the training are to enable the market traders to earn a living from tourism by increasing their income from sales and improving the experience for tourists.

Written by Julie Middleton, Head of Sustainable Practice Julie Middleton

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