Greece

The Big Beach Cleanup made holidays greener this July

Beach cleanup photo collage

How did it go?

Thousands of kilograms of rubbish were picked up from 97 beaches in 22 countries!

In total, 105 companies took part in the event. A huge thank you to all the staff, customers, residents and friends who made the Big Holiday Beach Cleanup such a success.

Thanks also for keeping us informed of your beach cleans and sending through your photos – a selection of which have been used in the above graphic, and appear in our Facebook album and on Flickr. You can also download this graphic as an A4 poster to display.

So what next?

If you haven’t already done so, please send your beach surveys to Ocean Conservancy who will use the data to keep track of the problem globally. They will also report back with observations about the litter collected and what this means.

If you’ve caught the beach clean bug, please join the Ocean Conservancy International Coastal Cleanup on 20 September (or the MCS Great British Beach Clean from 19-22 September if you are UK based).

Consider getting your beach fully-green: get inspiration and advice from our Greening Cyprus Beaches film and manual and/or use our Turtle Protection tool. Be sure to keep us informed of your progress!

Thanks again for making this year’s Make Holidays Greener campaign the best yet. And thanks too to Visit Greece for sponsoring the campaign this year!

Would you eat that?

Imagine you are a hungry sea turtle that cannot tell the difference between a real jellyfish — a nutritious treat — and a floating plastic bag that very much resembles a jellyfish. Fooled by the illusion, you swallow the plastic bag — a deadly mistake. The plastic makes you feel so full that you unwittingly starve yourself to death!medasset poster

The plastic in our seas is killing hundreds of thousands of sea turtles and other marine animals each year, as they often mistake it for food. To raise awareness about this startling statistic, MEDASSET, an organisation that has been promoting safe and responsible waste disposal throughout the Mediterranean since 1998, created the “You See the Difference. A Turtle Does Not” campaign in 2012.

Millions of tourists visit the Mediterranean each summer, causing real problems for coastal communities, which are asked to manage waste well beyond their capacities. In response, MEDASSET, with support from various sponsors, placed giant posters at the Athens and Berlin Airports, hoping to directly target travelers about this enormous environmental issue.

Over the last two years, the response to the poster has been phenomenal. It has been placed in permanent exhibitions at prestigious museums and aquariums and gone viral on Facebook.

At the Vienna Natural History Museum

At the Vienna Natural History Museum

The best part of the campaign, however, is that it is truly international: it has been translated into twelve languages and adopted by like-minded organisations everywhere from Alaska, to island nations in the Indian ocean, to Costa Rica, to Australia, and all over the Mediterranean, MEDASSET’s field of activity.

It’s a tool that works, and we are glad we can share it and raise awareness about this global issue.

Jenny Ioannou, Head of Communications, MEDASSET
jennyioannou@medasset.org
www.medasset.org