In January 2016, we supported the Ministry of Tourism on Sal to train local guides, with the aim of improving customer experience, guide knowledge, and the types of excursion on offer.
The training course was designed to address the main constraints that the Travel Foundation identified, in partnership with the Ministry of Tourism, including lack of diversity of products on offer and lack of knowledge about Cape Verde.
We worked with key stakeholders to identify how the course content should be designed, and of course, wanted participants to feel engaged, relate to, and apply the new information they were receiving. Content covered the history of Sal, biodiversity, culture and what there is to see and do.
I’m pleased to say that as the training progressed, participants expressed how much they needed the information and were able to clearly identify the additional needs they have to keep improving their services. In the beginning, it seemed as though participants felt obliged to attend because it was being delivered by the Ministry of Tourism, so it was great to see that everyone saw the value in it.
At the end of the course 100% of guides indicated that the training exceeded or met their expectations, and they commented on how much more they learned about Sal, which they can now share with their customers.
Attendants will receive certification as official guides from the Ministry of Tourism.
We would like to express our gratitude to Ivalena Rosário, technician at the Institute of Cultural Heritage, and biologist Tommy Melo, from Biosfera, for their collaboration on the training. Both offered to keep in contact with the training participants to help with any questions they may have in future.
Written by Débora Abu-Raya, National Programme Manager.
More about our work in Cape Verde.