Since 2010, our Taste of Fethiye project in Turkey has been working to increase the benefits farmers in gain from tourism, and encourage good farming practise.
Having successfully increased produce yields, the project looked to assist farmers with the sale of produce to hoteliers, and other businesses, through a wholesaler under the ‘Taste of Fethiye’ brand. Now in it’s final year of Travel Foundation funding, project stakeholders have significantly begun to step-up activities in preparation for ownership after 2015.
Having seen the value in fresh, local produce, the wholesaler (through which the ToF produce is sold) has produced its own marketing materials for ToF branded fruit and vegetables. This includes printed materials such as letterheads and purchase agreements, and new van livery that includes the ToF logo. This is a really positive step towards self-sufficiency.
Senay Coskun, owner of the wholesaler in Fethiye
Below we hear from Senay Coskun, owner of the wholesaler…
“We have been working with the Taste of Fethiye project for 4 years and we are very happy with the progress. After all these years we feel ourselves as a big family with farmers, project manager and hoteliers. We are receiving quality products from the farmers and delivering them to hotels as fresh as possible.
We see the increasing interest from the hoteliers too. Every year we are increasing our sales with new hotel agreements. As the company owner I always thought that we are very much lacking in marketing and communication. With the help of Taste of Fethiye project we feel that we’ve improved our communication and marketing skills. With the story behind and successful improvements through the years, this project gives us the tremendous opportunity to communicate more with our customers.
Becoming a runner up in UWTO Ulysses Awards was fascinating and we were very proud to play a part in that. We wanted to promote the Taste of Fethiye brand more because the interest towards the project is increasing very rapidly we wanted to stress our involvement. After all as a service provider, working with this unique project is helping us to grow our business.”
The ToF project has been working with 29 farmers throughout 6 villages, who are now supplying produce (via the wholesaler) to hotels and businesses throughout the Fethiye region. To read more on this project, click here.