In January, our Jamaica team welcomed CEO Salli Felton and Destinations Officer Suzannah Newham to the island. Although Salli has been to the “Land of Wood and Water” several times before, this is her first visit since becoming CEO.
The visit comes at a time when we are starting to work more closely with Jamaica’s national tourism organisation to build partnerships which we hope will be the catalyst for creating more sustainable benefits from tourism. The schedule of meetings and site visits began in Kingston on the southern end of the island, and took us to Montego Bay via the north coastal roads through the scenic interior of the country.
Site visits included several craft markets, the cruise ship pier, the Hip Strip and a tour of Rastafari Indigenous Village (RIV), who are involved in a Travel Foundation project to improve business practice and generate more income from mainstream holidaymakers.
Salli was pleased with her Rastafari ‘immersion’ experience, while Suzannah delivered an important session on costing and pricing excursion products and was able to confirm our commitment to this project for the duration of 2015.
As one of Jamaica’s tourism slogans goes, ”Come to Jamaica, and feel alright”. So of course, there was delicious Devon House ice cream, braised oxtail, coconut water and spicy jerk pork and chicken, as well as Suzannah’s favourite – roasted breadfruit!
We look forward to sharing more on the fruits of our projects in Jamaica in the near future.