Training the trainers Jamaica Style


With a mission to train 250 craft traders in Montego Bay we felt our best approach would be to train local trainers to undertake the delivery. In doing so the expertise would stay in Jamaica with the potential to allow replication in other resorts.

Travel Foundation’s work on this programme is extremely awesome. I think it’s a great opportunity for the craft traders to be involved in something that will help them to be much more aware. I think it will broaden their horizons, and they will be able to use the skills that they gain in their day to day work. I don’t think there’s anything that tops this programme right now based on what I’ve seen and experienced so far. I think the craft traders who apply what they learn here will do extremely well in their business. So hats off to a great programme Travel Foundation.

– Cavelle Gordon

An hour into the training we knew our strategy was the right one. Let’s just say Jamaicans’ do not have the same ‘reserve’ as us British! Their delivery is loud and powerful with an energy as strong as the imminent Hurricane Mathew about to hit the island. They train like preachers in a gospel church with joy echoed by the participants in the room. And of course this can be the only way to do it with a target audience of Mo Bay craft traders, used to communicating in the local patois with their characteristic brassy banter.img_1431

This was fun training at its best with our formidable team of six – Cavelle, Cheryl, Marlene, Maxine, Natalie and Shelley. They revealed how filling a jar with coins could reinforce the learnings and lowering a bamboo stick with the whole group can demonstrate the importance of team work.

With modules including knowing the customer, business skills and working as a team, the trainers are set to deliver the programme to the craft traders over the next six weeks – barring any hurricanes!

I honestly believe that this is a great programme and will definitely impact positively the craft traders to maximise their profits because all the information we’re giving to them is actually practical information that they can build on and improve themselves. By improving themselves they will also improve earnings for their family members. For me it was amazing, a really great experience. It has taught me so much more and I’ve been a trainer for 9 years and I thought I knew something about training but this training for craft traders has taught me so much more. I will take this information and skills I learnt here to better and perfect my craft. For learning to happen and to be effective you need to have trainers that engage you and that push you to make a change. And this is what happened in this training. I am extremely grateful for being here and for being given the opportunity to be a part of this training programme.

– Natalie Ellis

The last 3 days have been amazing; I have personally enjoyed the programme, drank it in. If you, yourself buy into it, then delivering it then becomes a little easier and I will say that I will put my best foot forward to do my part in the whole basis of what you [Travel Foundation] are trying to achieve.

– Cheryl Kelly

Our aims for the training are to enable the market traders to earn a living from tourism by increasing their income from sales and improving the experience for tourists.

Written by Julie Middleton, Head of Sustainable Practice Julie Middleton

Bringing the Message: Sustainability Training in Sal

Insider Guide to SalDébora Abu-Raya, National Destination Manager, Cape Verde explains how training is benefiting Sal…

Last month, to mark the launch of the new Insider Guide to Sal, Cape Verde, the Travel Foundation delivered the first of several planned workshops with tour operator resort teams.

The training explained the concept of sustainability, and how it can be communicated to customers in a fun, non-obtrusive way.

Using this method we believe that customer satisfaction levels will not only increase but also the benefits of tourism to the economic, social and environmental make-up of the island will have a much wider impact, whilst the possible negative impacts are better managed.

When high season begins, reps are “taken by the wave” so it is difficult to get more involved with the destination and meet customer demands for information about the local community.

The first batch of reps to receive the training were from tour operator Thomas Cook. They were intrigued but not quite sure what to expect, but they soon warmed up and left empowered, knowing that they could do more, and aiming to do so.

The training covered practical ways of improving walking tours, increasing their knowledge about Sal so as to pass more and better information to customers. Reps will also start promoting the Insider Guide to Sal, encouraging visitors to explore the island a little more.

What I tried to show them was that small steps, when taken in the right way,  may bring huge benefits to a destination and they, as a holiday rep, can leave in six months knowing that they made a difference to the destination and its community and that will last a long time after they leave.

So, when it comes to sustainability in tourism there are many people who think it’s just a waste of time or an illusion at first sight, and for us who are bringing the message sometimes it demands a lot of energy and really positive vibes! But then when we finally get the opportunity to implement actions and see changes happening, it’s just amazing and suddenly you get filled with double the energy to continue.



Débora Abu-Raya, Overseas team

> Read our ‘Insider Guide to Sal, Cape Verde’

A ‘rubbish’ map

Cyprus Waste‘Waste mapping’ is something hotels can do to minimise waste, save money and plan for sustainable management of waste. It’s about identifying the sources, types and quantities of waste produced… and taking simple actions to reduce it.

During May the Travel Foundation delivered two interactive workshops to key employees of Louis Hotels in Protaras and Pafos. The staff were eager to implement the waste mapping tool, which they were quick to identify as important to their daily work. A group of ten people from each hotel were represented, including the hotel managers from all seven participating hotels.

The Cyprus Destination Partnership will be working closely with Louis Hotels throughout 2015 to support them in developing interventions to reduce waste at each of their hotel properties. The aim is to trial and improve the guide and tool on waste mapping, with insights, ideas and images from Louis Hotels, before introducing them more widely within the hotel industry in Cyprus.Chryso Demetriou - waste mapping

“The waste mapping project running in our hotel looks very interesting. It will help us to identify which department generates more waste, and find ways to reduce it. Also with this program we can give our suggestions and ideas for waste reduction and management.”

– Demetriou Chryso, Floor Supervisor, Louis Imperial Beach Hotel

The practical implementation to trial the tool will start in late May and end in October. During those months we will analyse the waste data, incorporate suggestions from the staff and create a practical and easy to use mapping tool.

A pinch of Sal: a year of projects in Cape Verde

Volunteers Cape Verde

Volunteers in Cape Verde

Our three projects in Cape Verde – Better Beaches, Discover the Real Sal and Cape Verdean Craft – all launched in January 2014, with the aim of supporting the island of Sal to become a leader in sustainable tourism.

I visited Sal for the first time in May and was struck by its stark beauty and semi-lunar landscapes, and the carefree attitude of its residents. Life seems to dance around finding the perfect wave, followed by happy hour at a Santa Maria bar. Many visitors to Sal don’t have a chance to experience this side of Cape Verdean culture and I left hoping we might be able to change that.

Two particular achievements from 2014 really stand out for me. Firstly, creating the Travel Foundation’s first National Volunteering Programme, recruiting and training 12 volunteers who, from October to December, spent over 500 hours conducting surveys with residents and visitors and collecting data against Greener Beach criteria on eight beaches. The volunteers gained work experience, an insight into the tourism industry in Sal, and the chance to interact with people from different cultures.

Cape Verde craft training

Secondly, I’m particularly proud of the five day workshop we held with 15 craft producers and 11 vendors, covering topics such as costing and pricing, the green market and product design. Craft consultants Unearthed facilitated the training based on their decades of experience supporting producers in Africa, and I was lucky enough to be in Sal at the same time.

Handing out training certificates to the producers at the end of the week was a particularly emotional moment, and I know the training will have a real impact on how they make and sell products.

Now the pressure is on to keep up the momentum for 2015 and support the craft producers in product design and development, and help them get their wares into hotel shops.


– Isabel Kearney, Destinations Programme OfficerIsabel

Read more about our Cape Verde programme here >

From the four corners of the earth

Travel Foundation Staff

At the beginning of September, the Travel Foundation welcomed Overseas Coordinators from Cape Verde, Turkey, Jamaica and Mexico to our Bristol offices for the 2014 Programme Managers’ Meeting.

During the three day programme, workshops ranged from the new Travel Foundation strategy, to communicating our work from each destination. Overseas Coordinators shared their experiences measuring social impacts when faced with challenges such as low literacy rates, or cultural restrictions in asking for financial information.

Case studies on destination partnerships in Cape Verde and Cyprus stimulated discussion on what future partnerships might look like and how they might work. Training on problem solving and dealing with difficult situations helped us share learning from different projects, and each member of the programmes team, both in the UK and overseas, left with their own personal actions from the event.

Feedback from our Overseas Coordinators was incredibly positive:

“Overall it was a very meaningful, refreshing and enjoyable time being with all my colleagues!”

“I will definitely keep in touch with my overseas colleagues more and try to share best practice”.

To build on the success of the event, we’re hoping to create more opportunities for Overseas Coordinators to share experiences and ideas with each other, through online groups, webinars, and face to face meetings.

Chilean eco-lodge staff complete Go Greener Hotels training

Staff at an eco-lodge hotel in Chile have benefited from our Go Greener Hotels training after a small NGO,, translated the course into Spanish for them.

fotos taller seminario EDL2014 CROP

Nine employees at Espejo de Luna in Chiloé Island took part in a two-day workshop, and at the end of the training a staff environmental committee was formed.

“[The training] has helped us to deliver an accurate and easy methodology to control the ecological footprint of a hotel,” said Fabiola Marin Salgado, president of

fotos taller seminario 2 EDL2014

Go Greener Hotels is a free, web-based training quiz designed to help hotel staff understand why sustainability is important, and how their day-to-day activities can make a difference. The training consists of four modules:

  1. Sustainable tourism – what is it all about?
  2. Protecting the environment
  3. Think local, act local
  4. Communicating with guests

On completing the quiz trainees download a certificate, which can be used as part of a staff training and development programme.

Take the Go Greener Hotels training quiz at